Trust
Most financial products don't deliver, so I only promote ones that I think will.
I write financial copy. That means explaining why someone should hand over money today in the hope of getting more money tomorrow.
That demands giving strangers the confidence to act … To click a button, sign up, enter credit card details, buy the product. Whatever a business asks its customers to do.
I have worked across asset classes, sectors and financial instruments.
Crypto, stock analysis, trader educators, financial media, crowd-investing, fund-raising, private equity, consumer debt, distressed debt, payments, tax software, gold royalties and streaming, gold mining, physical gold.
I work with all kinds of companies and institutions. From large and reputable to small and scrappy.
A band of trader-educators hired me, just as they were charged with serious financial crimes and fined tens of millions of dollars.
I have learned that many financial products are not very good. Maybe most of them.
Many will not do what the buyer expects, which is provide more money in the future for money today.
I do my best to write truth. So that narrows my options.
I promote financial instruments I believe will deliver. This reduces my options further. That is a good thing.
The Western debt-based system runs on promises, also known as credit or debt, and all the derivatives that can be spun from that.
Far too many promises have been made, and there is accelerating alarm that many will not be kept.
Most cannot, because is easier to make a promise than to keep one. Just as it is easier to borrow than to pay back.
I see collapsing faith in institutions, companies, governments, and systems. Unlike anything I have seen in my career so far.
People feel dread. They are more sceptical than ever of my clients’ ability to deliver on promises.
Gold is not a promise of value. It is value. The thing itself, not the promise of a thing.
It is pretty useless most of the time and can sit quietly in sock drawers and vaults for decades, even centuries.
Unchanged for millennia. When trust collapses, it shines.
Not much marketing needed.